Interbike Trade Show
Sales Kit, Ad Series,
The show was the largest bicycle trade show in the world. Brands, retailers, and media met at the annual event to showcase new product and sign annual distribution deals.
We decided on the tagline "All signs point to Interbike." I then compiled road sign images and used road sign colors to convey the theme. This was included in an ad series that ran in industry magazines throughout the year, the exhibitor sales kit, and the event guide.